Reputation Management For You & Your Business
Online Reputation Management
(ORM)
refers to the
monitoring,/addressing of mitigating search engine
result pages
SERPs or
references in online media and Web content.
ORM
primarily involves tracking what is
written about a client on the Internet, then utilizing
sophisticated online and offline techniques in promoting
positive and neutral content, while at the same time
pushing down those links the sponsor (in most cases
business or individuals) may not want to show when their
name is searched.
Rather than working to raise link results with a
particular search term in order to (ostensibly) generate
more commerce or page views, the goal of
ORM
is to push
already highly-ranked negative posts off the results
pages so that they are seen by fewer people, thus
creating a more positive results environment for the
sponsor of the effort.
ORM
is the specialization in
prevention and repair of online reputation threats, and
has less to do with directly promoting businesses.
The term arose from a recognition of the importance that
influencing how someone or something is perceived based
on an internet search has to a business. As the amount
of user-generated content on the internet grew, it began
to affect internet search results more meaningfully, and
the desire to change those results naturally followed.
Fight Social Media with Social
Media!
|
|
|
|
| |
|
|
Nuvocorp is an internet marketing services firm which offers total internet marketing system development for business. Whether you are looking for
SEM search engine marketing, SEO search engine optimization,
SMM social media marketing, MDS market development strategies,
CVP corporate video testimonial or ORM online reputation management, Nuvocorp is on of the best internet marketing services companies in Toronto-Ottawa-Canada.
|
|
|
